Archive for ‘Portfolio Tags’ :

Rosamar Hotels chain website

Role: Lead product & user experience design, art direction.
Goal: Re-design Rosamar Hotels website with a new concept commercial and create a fluent mobile experience to increase direct hotel bookings.

 

Background

Rosamar Hotels is one of the main customers of GNA Hotel Solutions which is applied 360┬║ covering online strategy consulting, SEO, eMarketing actions, online branding, etc. This partner is a clear example of online success strategy.

The goal of the redesign the website of the chain was clear: to reach all potential customers to increase direct sales of four hotels of the chain.

This change was accompanied by a rethinking of the brand online, making the brand closer to the end user, the product more humanized and breaking with the idea that the website had to be a simple product catalog online.

 

 

hotel-chain-web-design-ux

 

website: www.rosamarhotels.com

 

2016

0

Touristic Product Design

Over the past 5 years I have designed dozens of projects for the hotel industry. Many of them accompanied by a digital brand strategy 360┬║. Newsletters, social networks, remarqueting campaigns, banners, etc. Everything hotel need for an optimal online presence.

 

Guideline Process

hotel-desing-process

More than a corporative website

 
hotel-responsive-website-booking-engine
 
 

A product with strategy

A online product is meaningless without a good strategy. Whole online actions that are only intended to increase customer ROI hotels. Based on initial analysis, are selected for promotion and sales channels best suited to each type of product. The optimum OTA’s , social networks according to user profiles, remarketing campaigns, email marketing, loyalty actions, etc.

 

newsletters-hotels

 
 

website hotel design

 
 

2016

0