Rosamar Hotels chain website
Role: Lead product & user experience design, art direction.
Goal: Re-design Rosamar Hotels website with a new concept commercial and create a fluent mobile experience to increase direct hotel bookings.
Rosamar Hotels is one of the main customers of GNA Hotel Solutions which is applied 360º covering online strategy consulting, SEO, eMarketing actions, online branding, etc. This partner is a clear example of online success strategy.
The goal of the redesign the website of the chain was clear: to reach all potential customers to increase direct sales of four hotels of the chain.
This change was accompanied by a rethinking of the brand online, making the brand closer to the end user, the product more humanized and breaking with the idea that the website had to be a simple product catalog online.